In 1982, Muhammad Latif started a jewelry outlet known as Latif Jewellers in Sadiq Abad. The shop flourished, owing to the handwork, dedication and honesty of its founders and the team. Never compromising on Quality and originality. In 2009, Ali Raza S/O Muhammad Latif took the charges of the business as Sole Proprietor and with the emerging E-commerce industry, he diversified his business and created a platform and start dealing the customers throughout the Pakistan and with his struggle and this brand is known very well in the gemstones industry. Meanwhile in the future, this brand will also be introduced internationally